Profile

Creative Director and interior designer, style consultant with a vast experience in advertisement campaigns. Developed interior concepts for hotels across Europe.

Daniel has made his mark through his editorial work producing and styling feature stories for design magazines, TV shows and exhibitions. Working as an interior designer and later as Creative Director for, e.g. the IKEA catalogue. Recently in the role of TVC specialist with interior set design in focus.

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Strengths

A gifted and educated eye for how to portrait furniture, art, accessories and textiles in memorable interiors settings for still- and motion pictures. Excellent ability for creating real solutions and notoriety for adapting and making trends come alive. Years of experience in the trade, has resulted in an intense network of suppliers, antique dealers and manufacturers of the most diverse products both locally and internationally. Team-oriented to develop the production’s strategy quickly and effectively.

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Work Experience

Interior designer at the interior magazine Sköna Hem for 5 years. Styled and produced set designs for JM bygg, Åhléns, Sandbergs Wallpaper, Interstop, Alcro Designers, Almedahls, Mio e.g.

Hosting the TV show Roomservice for several seasons.

Creative Directior for IKEA catalogue Europe and US editions for 3 years.

Interior related exhibitions for fairs and public display.

Interior concept development and implementation for the TUI Blue village group across Europe and the Canary Islands.

Head of interior design at Jotex. Ongoing TVC specialist in all Good Home/Kingfisher campaigns for B&Q, Castorama etc.